The National Association of Goldsmiths

Shop Online

Address :
Number 78a
Luke Street
London UK

Telephone Number : 020 7613 444

Opening Hours : M/F: 9 - 5pm

The National Association of  Goldsmiths (N.A.G.) was established in 1894 to serve and support the retail jewellery industry of Great Britain and Ireland. The Association promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members. There is a Code of Practice to which elected Members must agree to adhere to and by which applicants for membership are judged.

The NAG run a number of courses for retail jewellers including the JET programme that covers all the practical knowledge needed to run a jewellers shop; an executive development forum and a number of short courses covering sales and marketing, diamonds and diamond grading and buying precious metals.  For further information about The Jewellers Education and Training courses - JET I and II - the  Jewellers Management Diploma and the Professional Jewellers Development Programme, call Amanda White on 020 7613 4445 or click on this link: http://www.nageducation.org/courses/

The NAG also run the only visual merchandising course specialising in the handling an display of jewellery.

Essential Display:

The Essential Display course emphasises the secrets of enticing window display and explores what makes consumers tick when looking at visual displays. With often only a few seconds to spare we need to understand the consumer and create magical displays to keep their focus and create a sale. With a combination of theory and practical hands on sessions, this seminar will give each student the confidence to create outstanding displays within their own businesses

The next course in on Wednesday 8th October 2014.  For further information, contact Amanda White of the NAG on 020 7613 4445 or email amanda@jewellers-online.org.  Alternatively, contact us

Strategic Visual Merchandising:

Following on from the Essential Display course, our Strategic Visual Merchandising course is for those who want to develop their understanding of the fine art and science of visual merchandising and create a new display policy for a store. The display of all the windows is a vital part of the marketing strategy.

You will work as part of a team and each team will be given a brief to prepare a new plan for the primary window and interior displays in their store. Each brief describes the store, its customer base and the town in which it is located, and defines what the display is trying to achieve. As it is part of the marketing strategy, advertising, events and other promotions will feature in the displays.